Job Description
Senior Business Development will be responsible for developing and executing strategies to acquire leads and convert them into customers primarily through tele-sales or direct sales This is a B2B-focused (brand context) role that requires a strong background in sales and marketing, along with demonstrated success in lead generation and brand conversion
Responsibilities:
Develop and implement a comprehensive sales and marketing strategy to acquire leads and drive customer/brand conversion through tele-sales channel or direct sales
Conduct market research and analysis to identify target demographic, customer/brand needs, and competition
Collaborate with cross-functional teams, including product development, customer support, marketing SBU, new business incubation and other stakeholders, ensure alignment and effective execution of sales and marketing initiatives
Plan and execute tele-sales/direct sales activities, including outbound calls, cold calling, follow-up calls to prospective customers and visits to brands directly
Build and maintain a strong sales pipeline by proactively identifying and engaging with potential customers/brands
Deliver and develop persuasive sales (service) presentations to showcase the value proposition and benefits of our products/services
Nurture the relationships with leads and prospects through effective communication and follow-up strategies
Track and analyze sales data and metrics to evaluate performance and make data-driven recommendations for improvement
Stay up to date with industry trends, market dynamics, and emerging tele-sales techniques or direct sales to continuously optimize strategies and achieve sales targets
Cross-selling by offering multi services
Qualifications:
Bachelor’s degree in related field. Advanced degrees are a plus
Minimum of 3-5 years of experience in B2B sales and marketing
Proven track record of successfully planning and executing sales and marketing strategies to acquire leads and convert them into closing for the multi services
Demonstrated ability to deliver persuasive sales presentations & consultative selling
Strong understanding of customer acquisition, lead generation, and sales funnel management
Excellent communication and interpersonal skills, with the ability to build rapport and maintain relationships with customers/brands
Proficient in using CRM software and other sales & marketing tools
Strong analytical skill with ability to interpret sales data and metrics to drive informed decision making
Self-motivated and results-oriented, with the ability to work independently and as part of a team
Previous experience in B2B SaaS/Solutions is highly desirable